Marketing Audit is a comprehensive, systematic, independent and periodic examination of a company’s / business unit’s marketing function to determine problem areas & opportunities and recommend strategies to improve performance.
It includes 360 Degrees Assessment of :
- Business Environment
- Marketing Objective & Strategies
- Evolving Customer Needs
- Systems & Manpower
NIVA specializes in conducting Marketing Audit by defining objectives in consultation with client, conducting the analysis & presenting sound strategies for Growth.
Few Benefits of Marketing Audit :
- In-depth analysis of your Strategy & Marketing function to ensure you are on right track & corrections are made wherever necessary
- Independent Assessment so no bias. Its a '3rd eye view' of your marketing function
- Customized for your business & is compact
- Solid Foundation for Business planning
- Outcome : Short term & Long term Strategies for Business Growth
Similarly, we can also conduct Sales Audit, Service Audit and Dealership/Franchisee Audit.