Blogs
Case Study: Who Gets the Mandate?
A Case for Digital Marketing & AI Consultancy Teams The Story It was a Tuesday afternoon, and Priya Rane, from a boutique Digital Marketing &
Learning – Why and What?
It was a small, unremarkable town in a semi-urban part of Central India. Abhinav School was recruiting a new batch of teachers. Ramesh was selected
Story of a Sales Person
One, not so fine, afternoon I get a call. Caller identifies me by name and says, “Hi Abhay this is Ramani. Shobha gave me your
The Outstanding Waitress
Cora Griffith, a waitress for the Or-Chard Café at the Paper Valley Hotel in Appleton, Wisconsin, is superb in her role, appreciated by first-time customers,
Sorry Vs Loss of Rs. 1Lac
Sometime back, I accompanied a friend to buy a few household appliances – a cooking stove, a water filter, and some other items. We started
Story of a Service Hero
A good recovery can turn angry, frustrated customers into loyal ones. It can, in fact, create more goodwill than if things had gone smoothly in
Selling without SELLING
(Extract from the book ‘SELL’ by Subroto Bagchi, he is an entrepreneur, author, and co-founder of Mindtree, a leading IT company and also a consultant
Customer Experience Is in the Air: Why Customers Feel Your Brand Before They Judge It
Customer service is in the air. It is felt in the welcome, the smile, and the gestures that people extend without thinking too much about
CORONA = ANOROC: Leadership Lessons Businesses Still Need
A Leadership Framework That Still Matters Corona was not just a health crisis. It was a leadership test. Even years later, businesses continue to operate
Why Businesses Must Think of Their Customer’s Customer
“Think of your customer’s customer.” This is not a new idea. Organisations with strong marketing practices have always believed in it. What has changed today