A Leadership Framework That Still Matters Corona was not just a health crisis. It was a leadership test. Even years later, businesses continue to operate

“Think of your customer’s customer.” This is not a new idea. Organisations with strong marketing practices have always believed in it. What has changed today

Is competition good or bad? This is a fairly routine question discussed in management classrooms and training programs. The usual response highlights the positives. Competition

Peter Drucker, the great management thinker, once said, “Marketing and innovation are two sides of the same coin.”Today, that coin needs polishing more than ever.

“When extraordinary events overtake us, it is time to do ordinary things extraordinarily well.”  – Subroto Bagchi (The Elephant Catchers) This line perfectly captures how

For many years, it was fashionable to say “Data is the new oil.” But today, oil is just another commodity. Its value fluctuates, markets change,

Customer Experience is in the air. Customer Service is in the air. It is the feel, the vibrations those radiate through the welcome, the smile,