Marketing Audit is a comprehensive, systematic, independent and periodic examination of a company’s / business unit’s marketing function to determine problem areas & opportunities and recommend strategies to improve performance.

It includes 360 Degrees Assessment of :

● Business Environment

● Marketing Objective & Strategies

● Evolving Customer Needs

● Competition

● Systems & Manpower

NIVA specializes in conducting Marketing Audit by defining objectives in consultation with client, conducting the analysis & presenting sound strategies for Growth.

Few Benefits of Marketing Audit :

● In-depth analysis of your Strategy & Marketing function to ensure you are on right track & corrections are made wherever necessary

● Independent Assessment so no bias. Its a ‘3rd eye view’ of your marketing function

● Customized for your business & is compact

● Solid Foundation for Business planning

● Outcome : Short term & Long term Strategies for Business Growth

Similarly, we can also conduct Sales Audit, Service Audit and Dealership/Franchisee Audit.