GEEMs – Growth for Early Entrepreneurs in Marketing & Sales

Empowering India’s Next Generation of Entrepreneurs.

GEEMs is a first-of-its-kind initiative created especially for early-stage entrepreneurs from Tier II & Tier III cities who want to grow their business but lack access to structured marketing and sales guidance.

Across India and other developing markets, research shows that entrepreneurship education can transform job seekers into confident job creators. However, many existing programs focus heavily on theory and barely cover the two pillars every business depends on:

  • Customer Centricity
  • Sales & Marketing Excellence


This gap is the reason many small enterprises struggle or fail. A recent Forbes study highlighted that “Lack of Marketing” is one of the top reasons businesses shut down. This challenge is even greater for entrepreneurs in smaller towns who may not have the resources, exposure, or mentorship to acquire these skills.

GEEMs aims to bridge this gap.

Our Vision

To empower early-stage entrepreneurs from less privileged backgrounds by helping them build strong marketing and sales capabilities — enabling them to grow faster, think strategically, and operate with a customer-first mindset.

THE PROGRAM: GEEMs (Growth for Early Entrepreneurs in Marketing & Sales)

GEEMs is India’s first intensive 3-month training and hand-holding program dedicated entirely to practical Sales & Marketing skills.

It is designed for YoungPreneurs — motivated entrepreneurs from Tier II & III cities who want to scale but need structured guidance, mentorship, and real-world strategies.

What GEEMs Helps YoungPreneurs Achieve

By the end of this program, entrepreneurs will be able to:

  1. Identify market gaps & customer needs
  2. Build effective strategies using modern and practical marketing techniques
  3. Understand real-world sales processes & improve conversions
  4. Create customer-centric business models
  5. Strengthen business foundation with clarity, confidence, and direction

Why GEEMs Makes a Difference

  • Focuses purely on Marketing, Sales & Customer Mindset
  • Designed specifically for small-town entrepreneurs
  • Delivered by industry experts with decades of experience
  • Practical, result-oriented, and mentorship-driven
  • Helps entrepreneurs strengthen their business numbers, not just knowledge

Empowering Entrepreneurship with NYEP NIVA YOUNG ENTREPRENEURS PROGRAM A unique and first of its kind program for 'YoungPreneurs‘ from Tier II & Tier III towns.

Entrepreneurship education and training plays an important role in ‘Entrepreneurial Development’ and has been found highly effective in India and other similar developing countries. Entrepreneurial education programs if done properly, can transform job seekers into job creators.

However, most of the entrepreneurial education programs do not lay enough emphasis on the ‘Customer Centricity’ aspect, which is the most important pillar for a successful enterprise.

Many enterprises fail due to a lack of understanding and implementation of ‘Sales & Marketing’. 

A recent ‘Forbes’ study shows that ‘Lack of Marketing’ is one of the top reasons for enterprises to fail. This is especially true in case of entrepreneurs from smaller towns. Many of them are either unaware of the importance of ‘Sales & Marketing’ or are unable to acquire these skills due to lack of resources.

The vision is to empower less privileged, early-stage entrepreneurs (YoungPreneurs) through a rigorous training and hand-holding process for improving their sales and marketing mindset and numbers.

THE PROGRAM

NIVA YOUNG ENTRPRENEURS PROGRAM’ (NYEP) is FIRST OF ITS KIND OF PROGRAM IN INDIA. It is a unique & intensive 3-month ‘Sales and Marketing’ focused program to equip ‘YoungPreneurs’ – Young entrepreneurs coming from Tier II and III towns with practical ‘Business Development Skills’.

By the end of this program t​he ‘YoungPreneurs’ will be able to

✔ Identify market gaps.

✔ Strategize and develop plans using innovative marketing techniques.

HIGHLIGHTS

Hands-on & On-the-Feet Learning

Learning through Case Study Method

Live Projects : 60 hrs of ‘Practical Applications/ Live Projects’

Mentorship by Industry Experts : 20 hrs of Mentorship

Socially relevant

Focused Workshops by SMEs (Subject Matter Experts)

Expert Pedagogy

Series of Interactions with ‘Successful Entrepreneurs’

Growth & Development Mapping

First of its kind

English not a hurdle, can be delivered in Hindi/Marathi

WHAT MAKES N​​​​​​YEP UNIQUE

NYEP is a unique program because there is no other program specifically providing focused ‘Sales & Marketing’ skills to early-stage entrepreneurs. Not only that, NYEP is a target driven program. Which means – At the end of the program every participating ‘YoungPreneur’ sets a target for themselves. This is a revenue target that they need to achieve within one year of the completion of the program.

SUPPORT

NIVA is conducting this program in partnership with corporates who share its vision of rural growth. Companies like OnePlus India, have come forth to support us in this empowering program.

WHY SHOULD YOU SUPPORT: (What’s in it for you?)

1. Pride of supporting young entrepreneurs        
2. Meaningful CSR
3. Goodwill for your company/brand (People, Planet, Profit)
4. Positive visibility for your brand at grass root levels (Tie r II & Tier III towns)
5. Create brand ambassadors by way of the participants

TESTIMONIALS OF NYEP PARTICIPANTS

Playlist

3 Videos

REGISTER HERE FOR PARTICIPATING IN FUTURE BATCHES OF GEEMs